Story of Two Wunderkinds
wun•der•kind
Etymology: German, from Wunder wonder + Kind child:
a child prodigy; also : one who succeeds in a competitive or highly difficult field or profession at an early age
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From a very early age it became clear to others that Elena and Tanya were different from other children. Sweet smiles elicited unexpectedly good results and cheerful gurgles sent family members running to do their bidding. As time went on, the two began to experiment with their powers of persuasion.
Upon establishing an end-of-driveway lemonade stand at the age of six, young Elena was disheartened by her low sales and the general lack of consumer interest. Only familiar neighborhood dogs stopped by and all they were interested in was licking the salt from her knees. The clever and willful child then modified her signage to promote "secret ingredients." (After all, even ice is a "secret ingredient" if you don't tell anybody about it.) There was an instant increase in traffic. And she earned over fifty dollars the first day. A P.R. expert had been born.
Tanya experienced a similar epiphany during a family road trip. As her father steered the family wildly off course, Tanya began to page through the ten maps she had brought and hidden in her Snoopy backpack. She calculated a new route and assisted her father in the triangulation and location of a proper hotel with bunk beds. And she managed to do all of this while giving her father the impression that all of this navigational success had been his victory alone. At the hotel, Tanya claimed the top bunk and has never relinquished it.
As adults, Elena and Tanya have each built careers based on their innate talents; innovation and organization; insight into human nature, knowledge of how to manage it. As a result, each woman achieved notable success in their respective positions.
By joining forces, Elena and Tanya are able to fully harness their unique strengths and create a Public Relations agency that is without compromise, bureaucracy or fresh flowers.
*A special thanks to Jim Hopper of The San Diego Union-Tribune, who inspired the name of the company when he acknowledged Elena’s repeated and persuasive entreaties with: “Wunderkind: Sounds interesting. Show me what you got.” Thus the name Wunderkind PR was born . . . and another review was confirmed.
